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Paid Search to Grow 41% With Google Leading the Way
Paid search is expected to generate more than $14 billion globally in 2006, with Google leading in growth and market share, according to a new Piper Jaffray report. In 2005, Google captured as much as 64 percent of the market, and that will only increase as the company takes advantage of its strong brand and high revenue-per-search metrics, Rashtchy concluded. "Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion's share of that revenue and grow faster than the market as a whole," Rashtchy wrote in the Google research note. Rashtchy also raised the one-year price target for of Google's stock from $445 to $600, based on the company's dominance of a strong overall market, new initiatives like Google Base, and other factors. Google shares closed Tuesday at just over $435. In the......


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Approximate Word Count: 361
Approximate Pages: 2 (250 words per double-spaced page)

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