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The Valley Winery-Case 1.1
Is the management of Valley Winery doing an acceptable job of hiring and training qualified employees?
Management is the foundation of a company. They are the ones that make decisions which could make or break a company. They personify how the company and employees should act. If one is driven towards perfection in sales, many other important areas of the business could be overlooked. For example, maintenance of long term relationships with buyers would be overlooked. If management is pushing the sales reps to just go after the sale at any cost, reps could be looked at as unethical and even too pushy. Valley Winery management encourages reps to lie about how many cases of wine are sold to buyers. This is unethical and puffery. Pushing these sales reps to call their ethics into question, what does that say about management?
Pat Waller, employee of Valley Winery, was recently promoted to sales manager of the San Francisco region’s chain......

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Approximate Word Count: 373
Approximate Pages: 2 (250 words per double-spaced page)

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