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Marketing Plan
Unit No. and Title: Marketing Plan
Assignment no: 3
Assignment Due date: 16th Oct. ‘08

1-Executive Summary
Objective
Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a fantastic competitive advantage.
Nike exhibits significant strength in market share, brand image and recognition, as well as research and development. Through the use of intuition and analysis I have concluded that opportunities exist for Nike to increase market share. Specifically, I recommend......

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Approximate Word Count: 2092
Approximate Pages: 9 (250 words per double-spaced page)

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