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Jet Blue

September 4. 2008

Jet Blue –

The source of Jet Blues competitive advantage lays in this young company’s penetration into a mature and competitive airline industry. Jet Blue was passionate about “bring humanity back to air travel and making the experience of flying happier for everyone”. The company was able to deliver this innovative and distinct flying experience to customers for record low prices. Jet Blue service was a combination of style, value and quality servicescapes. Ticket less, one way flights coupled with an exceptional level of service made Jet Blue a success. Founded in 1998, by 2004 Jet Blue had quadrupled its revenue and made profit every year. (Exhibits A,B,C and D demonstrates growth and performance)
In spite of the rising cost of fuel after the tragedy of 911, Jet Blue flight prices remained low. The powerful Jet Blue brand offered all consumers large and comfortable leather seats; TV head rests, brand name snacks, Dunkin Donut coffee, XM satellite......


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Approximate Word Count: 871
Approximate Pages: 4 (250 words per double-spaced page)

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