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The current motorcycle market in Vietnam is developing with high competition among various manufacturers which have a lot of marketing strategies to attract target customers. Yamaha has made a lot of effort to expand the product which ensure the quality as well as reasonable price. With the same background of macro environment in the same market, there are many competitors that can be listed out as Honda, Suzuki…etc. targeting at extended problem solving, in other words, complex buying behaivours, Yamaha motor Vietnam have provided a range of products which currently stands in different stages in the product life cycle (PLC). These creates both strengths and weaknesses, opportunities and threats for Yamaha. Based on the analysis, Yamaha can figure out suitable marketing strategy concentrating on special design like sporty and colorful and the system of “3S’ outlets - “Stop worry of customers”. All are aimed at reaching the final goal: “Growing with the country’s......

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Approximate Word Count: 367
Approximate Pages: 2 (250 words per double-spaced page)

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