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1. INTRODUCTION
Pensonic Holdings Berhad is a Malaysian company from Penang that produces electrical appliances for consumer use. For the time being, approximately 20% of the products are exported to Singapore, Brunei, Thailand, Sri Lanka, India, Indonesia, Philippines, China, Hong Kong, UAE Dubai, Yemen, Egypt, Kuwait, Jordan and Qatar. The remaining of the products is mainly sold in the local market.

Although the company already exports their products to China, there is potential to penetrate Taiwan market also. Taiwan has shown potential growth in their economy and the country will soon overtake United States to become the second biggest microchip supplier this year. This report will look into the potential to export Pensonic products to Taiwan market.

1.1 PENSONIC HOLDINGS BERHAD
The group started with a company named Keat Radio & Electrical Co which is founded by Dato’ Seri Chew Weng Khak In 1976, the company went into import, export and wholesaling of......

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Approximate Word Count: 3679
Approximate Pages: 15 (250 words per double-spaced page)

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