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Business

International Marketing To Children
Rovelle Young
Grand Canyon University
AMP 410 Ethical Decision Making
Dr. Fidel Nita
April 20, 2008

The prevalence of childhood overweight and obesity is reaching unprecedented proportions in Australia and internationally. The most recent research on the prevalence of overweight and obesity among children, from kindergarten to school year 10 in New South Wales, Australia, indicates 8% of boys and 6% of girls are obese and 17% of both boys and girls are overweight (Booth et al., 2006).
Food marketing to children has been recognized in a joint report by the Food and Agriculture Organization and the World Health Organization as a probable causal factor in childhood overweight and obesity (World Health Organization, 2003), influencing children's food preferences, at both the brand and category level, purchasing behavior, purchasing requests and food consumption habits......


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Approximate Word Count: 1053
Approximate Pages: 5 (250 words per double-spaced page)

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