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Executive Summary
This project is based on P&G.. We have restricted the study to the company’s operations in china. China is the largest emerging commodity market in the world;

We effort to apply marketing concepts such as internal and external’s macro & micro environmental factors, SWOT Analysis, Product Line Cycle, Five Forces and Marketing Mix etc to P&G with china, so as to understand these concepts and strategies better when applied to a real life scenario.

Marketing environment includes many factors that can affect the relationship between customers and our P&G marketing department. The marketing environment can provide both opportunities and threats.
China with their Head&Shoulds Hair care product. This was the Company’s first operation in the largest consumer market in the world and achieves success.

P&G Global Operations

� Company’s background
The name P&G combines William Procter with James Gamble——Procter & Gamble. On April 12, 1837,......

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Approximate Word Count: 10566
Approximate Pages: 43 (250 words per double-spaced page)

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