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Medium
• A medium is a carrier and deliverer of advertisements. It is a broad general category of carries such as a Newspaper, T.V, Radio, Internet, Outdoor, Direct mail, etc
Media vehicle

• A specific medium for the transmission of an advertiser's message.
• It is a specific carrier within a media category. So a Discovery would be the category of tv. Many a time a specific programs or section within a medium may be termed as a vehicle (e.g. Star TV, Times of India newspaper, Red fm)

Media Vehicle
Television Programme (Star TV)
Print Publication (Times of India)
Radio Programme (Red fm)
Outdoor Site (Hajiali road)
Internet Portal (Google)

Media
• Advertising media generally include TV, Radio, newspaper, magazine, outdoor billboards, public transportation, yellow pages, direct mail, specialty advertising (on items such as note books, pencils, calendars, telephone pads, shopping bags) and other media (catalogs, samples handouts, brochures, newsletter).......

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Approximate Word Count: 6008
Approximate Pages: 25 (250 words per double-spaced page)

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