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Luxury Marketing

Date: 15/10/08
Title: Luxury marketing in India:” because I worth it”
Page:3

Brief Summary:
This study analyzed the luxury market in India into different perspective. First it defined which factors drive the growth of luxury market from economics and social changing aspects. Secondly this study finding shows us the consumption patterns and consumers’ behavior and lifestyle in India. Furthermore, this article also identifies the key motivational factors of luxury consumption and discussed the concept of “Indian luxury”. At the end of this study, seven guidelines set out to guide high-end brands to lead India’s growth market have been concluded.

Most important point in article:
â–  The number of high-net-worth individuals increased by 20.5% in 2006.
â–  Main stream media are taking a greater interest in luxury brands, fashion trends and consumer lifestyles.
■ “Because I worth it” and personal performance are important factors that trade up to meet......


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Approximate Word Count: 373
Approximate Pages: 2 (250 words per double-spaced page)

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