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Research objectives
To study the feasibility of starting a new boutique outlet in Mid Valley
To plan for the startup of a new boutique
To examines the comparing with other 10 similar outlets in Kuala Lumpur to Bangsar
To outlines the finding of a research on competitors.

Vision
to be the market leader in the boutique industry and to see all women and men wearing The Secret Chamber clothing and loving it. We are committed to achieving this goal through hard work, discipline and creative endeavour.

Mission
to enhance our business by providing the highest quality products and services. To provide a friendly, fair, and creative workplace which are respects employee’s hard work and new ideas.

Goals
To achieve 80% customer awareness of our brand
To build bottom line profit by 20% every year for the next three years

Logo evaluation

Padini Authentics

Padini Authentics logo is designed by their brand name which is simplicity. This logo is typeface-focused. The......


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Approximate Word Count: 1210
Approximate Pages: 5 (250 words per double-spaced page)

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