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Yahoo! business model is to perform value creation activities to maximum its long run profitability in the internet advertising industry. Yahoo! first started as a simple directory. And today, it’s a global internet communication, commerce, and media company that serve 237 million individual users monthly. Because of the huge number of users now are using Yahoo! as a first look up website, its advertising revenue become a lot. To have a competitive advantage and get maximum profitability, Yahoo! decided to pursue vertical integration strategy. The benefit of vertical integration is to increase the quality of their products. Yahoo’s market segmentation is extremely high. Different products is offeres to each market segment. -wat companies are needed to serve these cus group Hence, Yahoo! have competitive advantage to its competitors. Yahoo! organizes all of it’s around products, and services under one root. Also, by dividing its services into group, Yahoo! can easy to identify......

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Approximate Word Count: 455
Approximate Pages: 2 (250 words per double-spaced page)

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