A
Maruti Suzuki India Limited
Marketing
Registration id
Table of Contents
Need of the Project 3
Problem definition / Objective(s) 3
Primary objective 3
Secondary objectives 3
Academic Scope 4
Methodology 4
Methodology @ Desk 4
Methodology @ Field 5
Judging the potential of rural areas 5
Analyzing the options for rural penetration 5
Comparison chart of all the alternatives stated 6
Recommendation 7
Advantages 8
Change in organization structure 8
Need of the Project
The huge potential in rural market can be judged by the following:
✓ % sales in rural area
• Bajaj Auto: 35 %
• HLL: 50 %
• LG: 30 %
✓ Estimated annual size of the rural market
✓ FMCG : Rs. 65,000 crore
✓ Agri inputs (including tractors): Rs. 45,000 crore
✓ Consumer Durables : Rs. 5,000 crore
✓ 2/4 Wheelers : Rs. 8,000 Crore
This huge rural market......
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Approximate Word Count: 1006
Approximate Pages: 5 (250 words per double-spaced page)
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