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Tektronix Case

Problem Abstract

Tektronix is a leading manufacturer of electronic tools and devices that was hampered by a fifty year legacy limiting its flexibility to manage customer and organizational information. Its Major problems are 1) shipping schedule inflexibility 2) order management errors and redundancy 3) performance metrics and customer information visibility and 4) financial administration (closing of books, profitability and operations analysis).

The Case for Strategic Implementation in Phases

Tektronix knew the needed change was complex and involved a comprehensive restructuring of the firm. Despite this, they never lost sight of the bottom-line -- customer service and customer impact. This provided a clear and simple strategic objective that influenced not only the computer systems aspect but more importantly, the project methodology to address: 1) project team composition (project champion, cross-functional/geographic teams, vendor selection) 2) changes in......


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Approximate Word Count: 700
Approximate Pages: 3 (250 words per double-spaced page)

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