Arvind Eye Care
Executive Summary:
Aravind Eye Hospital was founded by Dr. Venkataswamy in 1976 who wanted to establish an alternate health care model that would supplement the efforts of the Government in fighting the blindness in India.
The motivation behind Dr V to start this organisation was to eradicate needless blindness which he knew could not be achieved within the paradigm of a charitable organisation. Thus he set about his mission to mass market eye care like McDonalds or Pizza Hut. To do this Dr V developed an innovative business model where a small portion of the customers subsidize the majority.
An integral part of Aravind’s services to combat blindness is its community outreach program: free eye camps. These screening camps, conducted every day, provide basic eye care services to distant rural populations, followed by necessary treatment or surgery at either the camp or base hospital. Teams of doctors work closely with community leaders and service providers to organize......
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Approximate Word Count: 7512
Approximate Pages: 31 (250 words per double-spaced page)
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