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Dealing with the Competition, Chapter 7

• Michael Porter’s Five Forces
– Threat of intense segment rivalry: the greater number of existing competitors in the segment, the more unattractive the segment.
– Threat of new entrants: the easier it is for a new player to enter the segment, the more unattractive the segment.
– Threat of substitute products: the more potential substitute products there are, the less profitable the segment.
– Threat of buyer’s growing bargaining power: high buyer bargaining power will drive prices down.
– Threat of Supplier’s growing bargaining power: high buyer bargaining power drive up cost of inputs, thus lowering firm’s profitability

• Competitor Myopia: focus on current competitors rather than latent ones

• Dis-intermediation: displacement of traditional intermediaries (example: internet)

• Industry Concept of Competition
– # of buyers and Sellers:
o Pure monopoly: only 1......

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