Marketing Plan King Of Shaves
I. Executive summary
King of Shaves (KOS) is a British-based shaving, skin care and grooming brand founded by Will King. King incorporated KMI (Knowledge & Merchandising Inc. Ltd.) on April 13th 1993. It is KMI which owns the King of Shaves brand, along with other “premium-mass” toiletries brands. King of Shaves is sold internationally at the company's web site and through retailers worldwide. The brand's principle markets are the UK, USA, Australia, Scandinavia and New Zealand.
II. Current marketing situation
A. Market overview
i) Market demographics and needs
2.1.1 Market Demographics
Geographic
• The immediate geographic target is the countries UK, USA, Australia, Scandinavia and New Zealand
Demographics
• Principal customers are men.
• High income
Behavior Factors
• Good hygiene habits
• Concerned with appearance
.
2.1.2 Market Needs
King of Shaves seeks to fulfill the following benefits that are important to their customers.
•......
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Approximate Word Count: 1902
Approximate Pages: 8 (250 words per double-spaced page)
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Marketing Plan King Of Shaves
Marketing Plan King Of Shaves I. Executive summary King of Shaves (KOS) is a British-based shaving, skin care and grooming brand founded by Will King. King incorporated KMI
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