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1. Executive Summary

Competition is growing within the aircraft manufacturer industry; Z-Wing is experiencing strong competition especially from Janssen. Z-Wing is the world largest commercial and aircraft manufacturer with annual revenues at $60 billion and market cap at $35 billion. As Z-Wing closest competitor Janssen recently captured 47% of the market. In addition, the global commercial aviation market is growing at a low 5% per year. To remain competitive Z-Wing will implement a Customer Relationships Management (CRM) system that will improve the customer’s experience. This system will also provide Z-Wing the data information; such as real sales numbers and how to move forward with marketing strategies. The CRM will focus on customer needs, customer support system, and marketing efforts.

2. Situation Analysis

Market Summary
As a trillion dollar industry, the core market of commercial aircraft market increasing by 5% annually includes all of commercial transport......

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Approximate Word Count: 2264
Approximate Pages: 10 (250 words per double-spaced page)

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