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When determining what type of market environment that businesses operate within today, one must decide what segment of the market is being targeted. Whether it is the agricultural industry, the retail sales industry, the automotive industry or the utilities industry, each market has its own type of business environment that it operates under. In recent years, the emergence of the Internet has shifted the balance of power in most industries. In order to explain today’s market environment clearly, it is better to break down each type of market environment.
Pure competition is the most consumer-friendly type of business environment. This is due to abundant amounts of information and resources that the consumer has to choose from before deciding on a purchase. However, due to restrictions of what pure competition actually entails, a true environment of pure competition is most of time impossible. By definition, pure competition (or perfect competition) is an idealized market......

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Approximate Word Count: 887
Approximate Pages: 4 (250 words per double-spaced page)

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