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01. Cultural Factor :-
• Cultural factor divided into three sub factors (i) Culture (ii) Sub Culture (iii) Social Class
o Culture:-
▪ The set of basic values perceptions, wants, and behaviours learned by a member of society from family and other important institutions. Culture is the most basic cause of a person’s wants and behaviour. Every group or society has a culture, and cultural influences on buying behaviour may vary greatly from country to country.
o Sub Culture :-
â–ª A group of people with shared value systems based on common life experiences and situations.
â–ª Each culture contains smaller sub cultures a group of people with shared value system based on common life experiences and situations. Sub culture includes nationalities, religions, racial group and geographic regions. Many sub culture make up important market segments and marketers often design products.
o Social Class:-......

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Approximate Pages: 3 (250 words per double-spaced page)

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