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I Will Upload Later

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Consumer durables industry in Bangladesh has been in existence mainly since the 1980s and has been mainly dependant on imported products to cater to growing demand. The sector comprises of two segments: Consumer Electronics (i.e. Television, VCD/DVD, Home theatre, Music player, Camera etc) and White Goods (i.e. Washing Machine, Air Conditioner, Refrigerator, Dish washer, Heaters, Kitchen & non-kitchen appliances, Personal care products etc). Consumer durables market in Bangladesh is estimated to be more than BDT 24B currently. YOY market growth rate is estimated to be around 20%. Growth in the sector is supported by increase in disposable income, emergence of double-income families, increased media exposure & consumerism, improvement in technology and urbanization. Penetration level is very low in Bangladesh compared to other countries which translates to vast unrealized potential. Considering the factors a growth rate of ???% is projected in the......


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Approximate Word Count: 293
Approximate Pages: 2 (250 words per double-spaced page)

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