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Global Business Plan

Global Business Plan
University of Phoenix
Global Business Strategies
MGT/448
Gary Queensberry
Dec 12, 2007

Global Business Plan
Orange R Us has been in business for a while and has made very strategic business decisions. When the company decided to export out of the country to Mexico, the company had to perform some research. The company performed many task such as a country risk and strategic planning analysis, devise a business plan and a marketing strategy.
Oranges R Us, a company located in Tampa, Florida, produces high quality and nutritional orange juice. Since being in business for over fifteen years, the company is venturing into the international market. After thorough research of Mexico’s politics, economy, social environment, and the risks in each, ORU has decided to choose this country to export their product.
Mexico is a member of the North American Free Trade Agreement, also known as NAFTA. This agreement removes most barriers to trade and......


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Approximate Word Count: 3310
Approximate Pages: 14 (250 words per double-spaced page)

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