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Summary:
Sport Obermeyer’s origins traced back to 1947 when Klaus Obermeyer emigrated from Germany to the United States and started teaching at the Aspen Ski School. During the summer months he returned to Germany to find durable high-performance ski clothing and equipment for his students. This led him to designing his own clothing and equipment – in the 1950s he was credited with making the first goose-down vest. In the early 1980s popularized the “ski brake� and over the years Sport Obermeyer developed into a preeminent competitor in the U.S. skiwear market with sales estimated at $32.8 million in 1992. A lower price, high-volume-per-style competitor, Columbia Sportswear, had captured about 23% of the adult ski-jacket market in the same year. Obermeyer products were offered in five different “genders�: men’s, women’s, boy’s, girl’s, and preschoolers’, each being segmented according to price, type of skier, and how “fashion forward� the market was.......

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Approximate Word Count: 933
Approximate Pages: 4 (250 words per double-spaced page)

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