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PROJECT REPORT

ON

Identification of locations for the toy retail venture between Reliance and Hamleys

Table of Content:

1. Introduction 4

2. Problem Definition 4

3. Review of Literature 5

4. Research Gap Analysis 7

5. Problem objective 7

6. Data to be Used 8

7. Research Design 8

Type of research 8

Methodology 8

Primary Survey 8

Experiential Survey 8

Data Collection Method 9

Secondary Sources 9

8. Toy Industry In India: 9

Toys and Games 9

About Hamleys: History: 14

More about the store: 15

Different Products At Hamleys: 16

Other Attractions In Hamleys: 16

About Reliance Retail: 16

About the Joint venture: 17

9. Data Analysis and Interpretation 20

10. Findings of Experiential survey: 35

11. Factors under consideration when choosing a store location: 36

12. Final location suggestions : 36

13. Annexure: 38

Questionnaire: 38

14. References 42

Introduction......

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Approximate Word Count: 6952
Approximate Pages: 28 (250 words per double-spaced page)

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