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Introduction

The method of analysis that a company can use to analysis the competition that will be discussed in this paper was developed by Michael Porter. The name of this method is Porter’s five forces of analysis. The method is used to help a company evaluate the industry to see where and how they can obtain a competitive edge over the competition. The industry that will be used in this paper is the cell phone industry.
Porter’s Competitive Analysis

Porter’s Five Forces Model is made up of five forces and they are as follows: buyer power, supplier power, threat of substitute products or services, threat of new entrants, and rivalry among existing competitors. These five powers are looked at by evaluating the industry from all standpoints and seeing what the risk are involved with entering the industry. Buyer power is high and supplier power is low when they have many options to choose from; however, the powers are the opposite when the choices are of lesser......

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Approximate Word Count: 933
Approximate Pages: 4 (250 words per double-spaced page)

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