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M&M's Marketing History

Company Overview

Long, Long…but not that Long Ago!
M&M’s started its gigantic universal recognition in a small kitchen by Forrest Mars Sr, all he had were a few utensils and a small oven. It was during the Spanish Civil War, young soldiers were puppets of conflictions between sides, not knowing when they will go back home and if they might make it for that matter of fact. While sustaining their orders, Forrest Mars Sr. noticed that little was there to make their time bearable, as little as a chocolate shaped pebble! Forrest Mars Sr. noticed that these little miracle pebbles were fun and convenient to eat and easy to carry around, he also noticed that its significance was due to its hard sugar coating over the chocolate which kept it from melting. Inspired by this revelation he fought along his curiosity back to his kitchen and there he created what we now know; the “M&M’s” Plain Chocolate Candies.

They soon become effect in production in 1941 and became a favorite......


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Approximate Word Count: 2488
Approximate Pages: 10 (250 words per double-spaced page)

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