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Doing business over borders and through time zones has become commonplace in the twenty-first century. International firms are consistently examined by the cultural differences between countries when they expand their products or services into foreign markets, and seek the most productive and talented employees of the world out. Culture, being intangible in shape, builds up of a particular society's behaviors, from religion beliefs to dressing style to art to methods of farming. Trompenaars and Hampden-Turner consider that culture is a shared belief of a group of people. Also, according to Mahoney, Trigg, Griffin and Pustay, culture is the set of values, attitudes, beliefs, behaviors and customs that distinguish a society. Besides, in the context of international management, culture is defined as "everything that people have, think, and do as members of their society Culture reflects social rules however it might be defined, while business must be conducted within the context of the......

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Approximate Word Count: 287
Approximate Pages: 2 (250 words per double-spaced page)

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