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Starbucks
Quality plus Social Conscious Sells Around the World
Starbucks was started in 1971 by three academicians in Seattle. Ten years later, Howard
Schultz joined the company. During his trip to Italy, he realized that the coffee house
could be much more than that of a simple place where you drink coffee. However his
idea was not accepted by the owner of the company being frustrated, Howard Schultz
looked for investors and eventually bought the company. From 1987 until 1992,
Starbucks remained a privately-held company. When the company ventured outside the
Pacific Northwest, the company first experience disappointment which were followed by
mix to moderate successes.
Howard’s dream was to not only provide a friendly environment for the customers, but
also for its employees provide friendly service. This meant taking good care of its
employees by providing healthcare benefits not only for its full-time employees, but also
for those working 20 hours or more.......

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Approximate Word Count: 536
Approximate Pages: 3 (250 words per double-spaced page)

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