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Best Businesses

We've busted out the crystal ball to predict the hottest industries for the coming year.
By Lindsay Holloway, Amanda C. Kooser, James Park, Laura Tiffany, Nichole L. Torres and Sara Wilson

Food & Beverages
Spirits
As consumers nationwide toast the moment, their glasses reveal the cravings of today--premium spirits. "Over the past 15 years, there has been a trend toward people drinking less but drinking better," says David Ozgo, chief economist at the Distilled Spirits Council of the United States. He points out that the superpremium segment has enjoyed double-digit growth over the past four or five years.

In this industry, life is good, but barriers to entry can be quite sobering. Production costs are high, distribution regulations are difficult, and shelf space is a hot commodity. But you can measure up by standing out.

Matti Anttila's refined drinking habits and frequent visits to Rio de Janeiro clued him in to his niche. The former investment banker noticed the lack......


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Approximate Word Count: 6082
Approximate Pages: 25 (250 words per double-spaced page)

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