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ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents, the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularity. The study significantly indicates the advertising and promotion strategies that both hypermarkets practice and describe how they manage to be more attractive and how they analyze they companies’ weaknesses and strengths. This study also discusses the use of marketing strategies to enhance the productivity in order to be efficient. Many retail outlets have been growing since the early 1980s due to the change of era. Foreign-owned hypermarkets are fast gaining their popularity in Malaysia......

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Approximate Word Count: 2523
Approximate Pages: 11 (250 words per double-spaced page)

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