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'Oreal Paris was first founded in 1907, by a French chemist Eugene Schueller in his apartment's kitchen in Clichy, France, when he created his first hair dyer. He did all the work himself, including selling the product in his little store in the morning, delivery in the afternoon and production at night. Only in 1909, did he hire his first employee. Today, L’Oreal Paris is the world's leading cosmetic company, with 17 global brands and sales in 2005 of USD$33.8 billion. The French company has not only enjoyed a decade of double-digit growth but has pioneered new ground rules for staying on top in a fiercely competitive industry. L'Oreal's net profits rose 12% in 1998, to $768 million, while its stock has soared 900% in the '90s.
L'Oreal's success is proof that when done right, global branding can speed growth in mature consumer-products companies even when global markets themselves are shaky. Asia's economy is a mess, Latin America is tottery. Other worldwide marketers, such as......

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Approximate Word Count: 2473
Approximate Pages: 10 (250 words per double-spaced page)

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