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SERVICE SECTOR MARKETING

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A PROJECT ON BANKING SECTOR

CONTENTS

✓ AN INTRODUCTION TO BANKING SECTOR IN INDIA
✓ PEST ANALYSIS
✓ 7P’s OF BANKING SECTOR
✓ BLUEPRINTING
✓ 4I’s OF BANKING
✓ RATER ANALYSIS FOR INDIAN OVERSEAS BANK
✓ MARKET SEGMENTATION
✓ COMPLAINT HANDLING–HDFC BANK
✓ CASE STUDY-I
➢ RATER
➢ SERVICE RECOVERY
➢ FISH BONE
✓ CASE STUDY-II (ICICI BANK)
➢ RATER
✓ BIBLIOGRAPHY
✓ ARTICLES

AN INTRODUCTION TO THE BANKING SECTOR IN INDIA

Banks are the most significant players in the Indian financial market. They are the biggest purveyors of credit, and they also attract most of the savings from the population. Dominated by public sector, the banking industry has so far acted as an efficient partner in the growth and the development of the country. Driven by the......

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Approximate Word Count: 17936
Approximate Pages: 72 (250 words per double-spaced page)

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