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Laura Martin: Real Options & Cable Industry
Get Real
– 3 –
Executive Summary
The rate of economic change is more rapid than ever. Emerging business models
are challenging traditional ways of doing business. Newly unregulated markets
are contributing to greater uncertainty. If-it-ain’t-broke-don’t-fix-it is giving
way to break-it-before-someone-else-does.
The breakneck pace of change and elevated uncertainty demand new ways of
strategic thinking and new tools for financial analysis. Real options are at the
core of such a strategic and financial framework.
We believe that real options will become an increasingly important tool in security
analysis. Real options provide the analytical flexibility that standard valuation
frameworks lack. The major points of our analysis are as follows:
· Real options defined. The real options approach applies financial option
theory—the best-known form is the Black-Scholes model—to real investments,
such as manufacturing......

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Approximate Word Count: 401
Approximate Pages: 2 (250 words per double-spaced page)

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