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Icici

Executive Summary
The report discusses the problem faced by ICICI and the various alternatives available to ICICI. Alternatives are evaluated on the basis of carefully thought out criteria and then arrived at a decision about ICICI’s global expansion strategy. The decision entails that ICICI should launch international operations and concentrate on corporate customers in regions with large Indian presence like Middle East, US, UK and Canada and . ICICI can enter into housing loan and auto financing business but should put credit card and money transfer business plans on hold for the moment because of the risks involved and stiff competition. It should leverage on its strong hold in E-broking services and mobile banking in international arena too. ICICI should follow a full fledged approach whichever market it enters. The decision to go alone or in partnership would really depend on local market regulations and feasibility of a partnership out there. The contingency plan could......


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Approximate Word Count: 1269
Approximate Pages: 6 (250 words per double-spaced page)

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