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Fair And Lovely

INDIAN COSMETIC MARKET SIZE: U.S. $950 MN. CUSTOMER BASE: 27 MN TARGET MARKET: YOUNG WOMEN 18-35 1. Is it ethical to sell a product that is, at best, only mildly effective? Discuss. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No, it is not ethical. From this case, we can easily find out that the sales of the Fair & lovely and Fairever are totally based on the success of the advertisements. Skin color is a powerful theme in India and Asia where a lighter color represents a higher status. Both of the companies take advantage of the truth of the dark skin of the Indian people and emphasize a lot on the benefit of having fair skin. For example, in the HLL’s advertisement of “fairer girl gets the boy theme”, it featured a dark-skinned girl who eventually became a successful flight attendant due to the use of the “fairness cream”. This supposed that women’s success is mainly due to the fair skin and beauty but not their real......


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Approximate Word Count: 1897
Approximate Pages: 8 (250 words per double-spaced page)

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