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Manipulative Advertising
Business Ethics
May 4, 1999
Final Exam

Manipulative Advertising

According to Tom L. Beauchamp, manipulative advertising "limits free and informed action" (472). It is sort of like convincing customers to purchase something, but it is based on incorrect or inconclusive information. "Advertisers use attractive rates, enticing images, and a variety of forms of suggestion to hinder or block reasoned choice" (479). One example is "phony discounting where retailers present fake percentage markdown from suggested retail prices that are imaginary or artificially inflated" (472). The customers are mislead into thinking they are actually receiving a bargain.
Use advertisements to manipulate people is sinister because "normal" people's freedom to choose freely is taken away. The important thing to remember is that it is not what was said and or done by the advertiser, but how a person (people) respond to what is trying to influence them. It is somewhat like......

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Approximate Word Count: 313
Approximate Pages: 2 (250 words per double-spaced page)

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