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Abstract

With the explosion of the e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. With the advent of the Internet and its related technologies as a new vehicle for commerce, new models have developed. This paper lays the groundwork with brief introduction of recent trends in e-commerce on people; particularly its impact on women. This is followed by their general perceptions and preferences of the online shopping including product and website selection. Each of these e-commerce “generalities” will be compared to information amassed from survey questions and open ended discussions with a small sample group of women. It will also delve into favorable as well as negative website characteristics and sum up the favorable......

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Approximate Word Count: 5443
Approximate Pages: 22 (250 words per double-spaced page)

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