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Zara

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Zara
WHO IS YOUR BRAND

CHAPTER ONE
ALL ABOUT A BRAND

What is a brand?
Principles of branding
*Creating brand identity
*Choosing Products with a meaning
*Brand language and communication
*Choosing the right name for the brand
*Evaluating brand awareness
*Brand protection
Design is Everything
Importance of sensorial experiences in branding
New marketing model in fashion
Conclusions

CHAPTER TWO
WHAT THEY DO THAT YOU DON'T

Dolce & Gabbana
Diesel
Custo Barcelona
H&M

CHAPTER THREE
OUR GOALS, NEW DIRECTIONS

An overview of IAF 2003 Fashion Branding Session
How Turkish Industry Can Become Global?
Communicative Fashion Brands
How Should a Fashion Brand Operate?

CONCLUSIONS

RECOMMENDED READING

CHAPTER ONE

ALL ABOUT A BRAND......

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Approximate Word Count: 298
Approximate Pages: 2 (250 words per double-spaced page)

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