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Volvo

Over the years, Volvo (www.volvocars.com) had developed an image of being stodgyand designing cars resembling large boxes on wheels for county gentry. A typical Volvo owner was seen to be middle-aged, had 2.5 kids and hada golden retriever dog, barking in the boot. This image of functionality over styling prevailed. A newer suite of car models attempted to move Volvo away from these traditional boxy lines. Volvo developed a range of cars that seemed to turnaround the fortunes of the company, and deliver stable revenues and profits for the firm. Volvo became one of the most successful automotive brands for its parent Ford Motor Corporation. However sales for Volvo in 2005 were down 11% and sales continued to under-perform in 2006, even though total sales in the automotive market weregrowing. Volvo hopes that a range of newer models will help turnaround their performance. Is Volvo a fading star or is this just a small blip in performance of a stellar company. Volvo is a relatively......


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Approximate Word Count: 1775
Approximate Pages: 8 (250 words per double-spaced page)

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