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Whisky

Análise do ambiente competitivo whisky velho
ano em análise 2006

ANDRÉ DINIS SANTOS NOGUEIRA Nº 1294,JEREMY DUARTE PINTO Nº 1295 ;JOÃO TIAGO DA CRUZ CARVALHEIRO Nº1299 E JOÃO LUÃS SANTOS LADEIRA Nº 1263

Trabalho elaborado para a disciplina de Fundamentos de Marketing, leccionada pelo docente Dr.Francisco Coelho

RESUMO: Este trabalho pretende perspectivar a análise do ambiente competitivo de whisky velho

IPAM aveiro – janeiro 2008

ÃNDICE

1. Ãndice 2

2. Introdução 3

3. ANÃLISE DO AMBIENTE COMPETITIVO 4

3.1. Características genéricas 4

3.2. Mapeamento competitivo 4

3.3. Características de Marketing 4

3.3.1. Objectivos 4

3.3.2. Segmentos 4

3.3.3. Posicionamento 4

3.3.4. Marketing-Mix 4

4. Conclusão: 6

5. 7

6. BIBLIOGRAFIA: 8

Introdução

O presente trabalho, inserido no âmbito da unidade curricular de Fundamentos de Marketing leccionada......


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Approximate Word Count: 3231
Approximate Pages: 13 (250 words per double-spaced page)

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