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Superior Stores Superior Supermarket Case Analysis

Problem Definition
a. Strategic Issues to be Addressed:
• Superior Supermarkets must decide whether or not to pursue an everyday low pricing strategy in its three stores servicing grocery shoppers in the Centralia, Missouri area
b. Goals and/or Objectives:
• Sustain customer loyalty by implementing an everyday low pricing strategy
• Improve the lack of store image through additional advertising

c. Concerns/Constraints, Resource Limitations that Affect Decisions:
• Have the highest prices in Centralia
• Lack a strong consumer image
• Lack of store image and poor positioning (North Fairview)
Review of Situation
a. Organizational Background:
• Superior Supermarkets is a division of Hall Consolidated, a privately owned wholesale and retail food distributor
Hall Consolidated distributes food and related products to some 150 company-owned supermarkets and about 1,100 independent grocery......

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Approximate Word Count: 268
Approximate Pages: 2 (250 words per double-spaced page)

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