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Retail

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LUX :BEAUTY BAR OF FILMSTARS

A STUDY

TABLE OF CONTENTS

Executive Summary

1. Objectives of the Study
2. Scope of the Study
3. Limitations of the Study
4. Methodology
5. Abstract
6. Company Background
7. Four P’s
• SWOT Analysis
• Perceptual Mapping
8. Data Analysis
9. Conclusions
10. Recommendations

References
Appendix

EXECUTIVE SUMMARY

OBJECTIVES OF STUDY

The main objectives of the study are:

i) To assess the consumer sales promotion schemes offered on Lux.

ii) To get an insight into retailers’ views regarding the schemes being offered on Lux.

iii) To study consumer perceptions regarding various schemes on Lux and
responses toward them.

1. SCOPE OF THE STUDY

The geographical scope of the study was restricted to the Ghaziabad & Delhi due to time and resource constraints. The study being exploratory in nature, the sample size was......


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Approximate Word Count: 12479
Approximate Pages: 50 (250 words per double-spaced page)

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