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Cadbury Beverage

Cadbury Beverage, Inc.

Cadbury Beverages, Inc. is the division of Cadbury Schweppes global soft drink marketer with $14.6 billion and produce in 110 countries and its located in London. Cadbury headquarter are located in Stamford, Connecticut.
Cadbury Schweppes is one of the world’s large multi national firm and ranked 457th in the Business week’s global 1000. Beverages accounted 60% of company sales and 53% of operating income while confectionery items accounted for 40% of worldwide sales and 47% of operating income.

Soft drinks:
Cadbury Schweppes is the world’s third largest marketer and it achieved this by consistent marketing investment in Schweppes brand name and extensions to different beverage product such as tonic, club soda and others.
In 1989 the company acquired all crush brand worldwide trademarks from Procter & Gamble for $220 million.
Cadbury Schweppes was the 4th largest soft drink marketer in U.S. with market share of 3.4%. Company......


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Approximate Word Count: 1233
Approximate Pages: 5 (250 words per double-spaced page)

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