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DEMARKETING

EXECUTIVE SUMMARY

Demarketing is an attempt or device to reduce or limit demand for consumption of a specific product or service on a permanent or temporary basis. This attempt can led to an outcome of excessive demand which may have some effects on the objectives of an organization. Therefore, demarketing is able to be applied on both private or public sector goals. Marketing is basically dealt with the problem of increasing or stimulating demand in terms of over supply. The use of the 4P's of the marketing concept, however, becomes the focal point of this objective. Marketing focuses on the defining the firm's goals, recognized the important market, and understand the needs and desires of the customers. A firms, at the same time, might be hampered with the problem of customer mix and marketing mix decision.
Demarketing can be used as a device to decrease or reduce total demand, or types of demand and uses in relation to a particular stage of supply.......

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Approximate Word Count: 4064
Approximate Pages: 17 (250 words per double-spaced page)

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