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Submitted to: Prof. Dr. Atilla DİCLE
[pic]

YEDITEPE UNIVERSITY

FACULTY OF ECONOMICS & ADMINISTRATIVE SCIENCES

DEPARTMENT:
BUSINESS ADMINISTRATION

COURSE:
BUSINESS POLICY & STRATEGIC MANAGEMENT

Term Project

“NIKE INCORPORATION”

[pic]

submitted by

SECIL IZGE IŞIK
ECE SISMANOGLU
AHMET KONUR
HAKAN YUZEL
NIYAZI SAHINBASOGLU

OUTLINE

1. History
a. Current Performance
2. Corporate Governance
a. Board of Directors
3. Strategic Purpose
a. Mission Statement
b. Vision Statement
4. Advertisements
5. Brand Portfolio of Nike
6. Nike’s Competitors
7. Business Structure
8. Key Internal and External Factors That Influence Success of Nike
9. Product/Market Expansion Grid
10. SWOT Analysis Frame Work of NIKE
11. 7s Model of NIKE
12. Marketing Strategy
13. Marketing Aspects
14. Porter’s 5 Forces
15. Financial Statements
a. Annual Income Statement
b. Annual Balance Sheet
16. Ratios......

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Approximate Word Count: 6060
Approximate Pages: 25 (250 words per double-spaced page)

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