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ACKNOWLEDGMENTS
This dissertation which was an interesting but also stressful experience seems a
particularly good occasion to express my appreciation to all those who helped and
supported me on my writing and learning. I would especially like to thank my
supervisor, Dr. Ray Holland, for his valuable advice, generous time and support.
There are many other people who contributed to this dissertation in many ways. My
sincere gratitude goes to my family, all my friends, and fellow students for their love,
inspiration and support.
EXECUTIVE SUMMARY
Brand personality is one of the core dimensions of brand equity. Brand personality
refers to the emotional side of a brand image. It is created by all experiences of
consumers with a brand, but advertising plays a dominant role in personality creation.
In this paper I explore the ways that brand personality is created through the design
of printed advertisements. The research is based on advertisements of fashion
brands and food......

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Approximate Word Count: 25336
Approximate Pages: 102 (250 words per double-spaced page)

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