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Case Study Chapter 1
Q1.
Several components of communication competencies can be recognized in this case.
1. Conveying information and Describing Skill. We can find several citations wherein the Chiquita executives describing the crisis the faced with the Rainforest alliance and the Department of Justice. .
e.g. In the fifth paragraph Mr. McLaughlin is describing the steps taken by Chiquita in resolving the issues with Rainforest Alliance.
2. Verbal Communication. We can observe the verbal communication competency in the first paragraph of the narrative when Mr. McLaughlin says “our license to operate was being severely questioned by a lot of environmental activists”.
3. Written communication. We can see this component of the communication competency when Chiquita signs the agreement to establish the Rainforest Alliance Standard.
4. Empathizing skill. When Chiquita made payments to the rebels it was not only protecting its farms but also showing empathy to its employees......

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Approximate Word Count: 380
Approximate Pages: 2 (250 words per double-spaced page)

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