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Consumer Preference of ‘Henkel Product’

CONTENTS

UNIT I INTRODUCTION

UNIT II COMPANY PROFILE

UNIT III RESEARCH METHODOLOGY

UNIT IV ANALYSIS AND INTERPRETATION

OF THE DATA

UNIT V CONCLUSIONS AND SUGGESTIONS

QUESTIONNAIRE

BIBLIOGRAPHY

FAQ’s

INTRODUCTION

PURPOSE OF THE STUDY

All of us consumers. We consume things of daily use; we also consume and buy these products according to our needs, preferences and buying power. These can be consumable goods, durable goods, specialty goods or, industrial goods.
What we buy, how we buy, where and when we buy, in how much quantity we buy depends on our perception, self concept, social and cultural background and our age and family cycle, our attitudes, beliefs values, motivation, personality, social class and many other factors that are both internal and external to us.
Consumer behaviour can be defined as the decision-making process and physical......

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Approximate Word Count: 13641
Approximate Pages: 55 (250 words per double-spaced page)

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