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Introduction

Generally, Totsuko was started by 2 talented Engineer, Masaru Ibuka and Marketing Innovator, Akio Morita in 1946 in Japan. The company name was later changed to SONY in 1958. From 1950 to 1999, SONY introduced many innovative products; many of the world’s first technology and even created a robotic dog named Aibo.

SONY’s vision is to create something new, to create more dreams and to make things fun.

SONY’s mission is to create things for every kind of imagination and involve them in people’s daily life. In addition, interconnected multimedia technology is always SONY’s promise to the people.

The important roles supporting SONY’s visions and dreams through these years include Norio Ohga (President 1982-1995), Nobuyuki Idei (President 1995-2002), Kunitake Ando (President & Chief Operating Officer 2002).

SWOT Analysis

Strengths
• Human talents (Employees) in SONY are creative; loyal and hold the same SONY’s dream
• Vast and strong......

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Approximate Word Count: 537
Approximate Pages: 3 (250 words per double-spaced page)

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