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MARKETING – II

A STUDY ON THE 4P’S OF THE
MOTOR CYCLE INDUSTRY

Submitted By,

Ankit Jain (25063)
Deepak Chordia (25069)
Karthik P (25080)
Ram chakravarthy S (25094)
Vineet Goenka (25115)
Executive Summary

Marketing strategies employed by a growing industry are usually strikingly different than that of a mature industry. Quite intriguing will be the marketing strategies when the industry is both mature and also growing and expanding rapidly. Motor Cycles industry in India is quite in a phase of rapid expansion while at the same time has existed as long as 55 years to be mature enough.
The report tries to identify the Segmentation, Targeting, Positioning, and the four P’s in this industry by......

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Approximate Word Count: 5298
Approximate Pages: 22 (250 words per double-spaced page)

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